Barcelona-based 21Buttons, a fashion-centred social shopping app, has raised $17 million in a Series B funding round led by Idinvest Partners. The company’s existing investors, including Kibo Ventures, Breega, Samaipata, JME VC, 360 Capital Partners, and Sabadell VC, also participated in the round.
21Buttons app looks similar to picture-focused platforms like Instagram or Pinterest, except the clothes depicted in users’ photos can be purchased right away. The “Buttoners” post pictures of their outfits and tag their clothes, which are then linked to the respective brands’ websites. 21Buttons generates revenue from affiliate programs and shares it with the users who delivered the leads.