DNVB (Digital Native Vertical Brands): how technology is enabling a new direct to consumer paradigm

By September 19, 2018 April 4th, 2019 Branding

In 2006, Andy Dunn, founder of Bonobos, came up with a new business model and coined the term: Digital Native Vertical Brand (DNVB). In his own words, the first characteristic of a DNVB is that “its primary means of interacting, transacting, and story-telling to consumers is the web”.