EatalyNet is an Italy based e-commerce company focused on high-quality Italian food and beverage. The company aims at selling online the entire product catalogue of Eataly, the world-known Italian food retailer who is rapidly expanding abroad (shops are already opened in Italy, the US and Japan, and several other shops are about to open in 3-4 additional countries). EatalyNet was founded in July 2012 by Eataly and Franco Denari, a young entrepreneur with a 10 year experience in web marketing.