Invendo Medical designs and develops novel disposable endoscopy products in the field of gastroenterology, with the main goal to improve convenience and tolerability of gastroenterological endoscopic procedures, resulting in a better patient compliance. In order to achieve its goal the company first focus is on an application in the diagnosis and treatment of colorectal cancers, the second leading cause of cancer death. The main advantage of this new highly flexible, single-use endoscope developed by Invendo is to be painless and thus sedation-less, resulting in a cheaper, faster and easier procedure.