AdTech: Nielsen acquires TVTY
Nielsen acquires Paris-based TVTY, a leading TV attribution provider and ad monitoring company.
TVTY brings a wide range of outcomes capabilities that improve TV campaign execution. TVTY’s solutions enable advertisers and agencies to seamlessly optimize their spend based on the outcomes most important to their business. TVTY will complement and expand Nielsen’s TV Attribution and Ad Intel services.
TVTY is a tech company with a presence in New York, London, Madrid, Paris & Lyon and operates in more than 20 countries worldwide. TVTY offers its premium advertising solutions to top-tier brands.
Read full press release here.